Your Portfolio Companies Keep Failing at GTM. We Fix That.
Embedded GTM infrastructure for venture-backed companies who need operator-level execution, not agency theater.
70-80% of VC-backed startups fail at go-to-market execution. Not because they lack product-market fit—because they lack GTM architecture. We embed as operators to build revenue systems your portfolio companies actually need.
Your Portfolio Companies Are Technically Brilliant. Commercially Broken.
You funded the best technical founders in the world. They've built groundbreaking technology. And they have no idea how to go to market.
The symptoms you're seeing:
- Technical founders who treat GTM as an afterthought
- Marketing budgets wasted on agencies who don't understand the product
- 6-12 month "ramp periods" that never produce pipeline
- Inability to articulate value to anyone outside the echo chamber
- Over-reliance on product features instead of outcome-based selling
- Founders who can pitch investors but can't close customers
The result?
Most of your portfolio companies struggle to generate meaningful revenue despite having product-market fit. Over 40% of capital wasted on poor GTM strategies. Failure rates driven by execution, not product quality.
Traditional agencies can't fix this. They don't understand technical products. They can't embed with your founders. They optimize for retainers, not outcomes.
You need operators. Not vendors.
Portfolio GTM Embedding
We don't "do marketing" for your portfolio companies. We architect and operate their entire go-to-market system as if we're on the cap table.
Infrastructure Layer
- Complete outbound architecture (domains, infrastructure, sequences, deliverability)
- Inbound content systems (thought leadership, authority positioning)
- Multi-channel orchestration (email, LinkedIn, Twitter, community platforms)
- Technical GTM for complex B2B products (SaaS, deep tech, enterprise software)
Execution Layer
- ICP definition and market segmentation that actually converts
- Messaging architecture that translates technical complexity to market value
- Revenue system build-out (not "campaigns" - infrastructure)
- Product-led growth optimization for SaaS companies
- Enterprise sales enablement for technical products
Operator Embedding
- We work directly with your portfolio founders as extensions of their team
- Weekly strategic calls, real-time execution support
- Technical fluency - we speak SaaS metrics, enterprise sales, product-led growth
- Multi-geography execution (US, France markets)
- French-language capability for European expansion
Unlike portfolio support services that "consult" or agencies that "execute campaigns," we build proprietary GTM infrastructure that compounds over time.
Why Traditional Support Fails
Agency Model
Retainer-driven, optimized for recurring fees. They don't care about your exit timeline. Results in 6-18 month "learning periods" that burn cash and produce nothing.
Fractional CMO Model
Strategic advice without execution. Your technical founders get a deck and no implementation. Nothing moves.
In-House Hire Model
9-month search, $200K salary, 50/50 chance they're wrong for the stage. By the time you know, you've lost a year.
What You Actually Need
Operators who embed fast, execute immediately, and align compensation to outcomes. People who've built GTM systems for technical products and understand the chasm between "we built it" and "they'll buy it."
Our Approach
Deploy in 72 hours (not 6 weeks)
Execution starts Week 1 (not "discovery phase" theater)
Results-driven compensation (retainer + equity/revenue share)
Multi-portfolio leverage (we work across 3-8 portfolio companies simultaneously)
Vendor network leverage (we bring infrastructure, not headcount)
Who This Is For
- VC firms with 10-50 portfolio companies struggling with GTM execution
- B2B SaaS-focused VCs tired of technical founders who can't sell
- Deep tech funds where founders struggle to explain product value to market
- Multi-stage funds (Seed to Series B) needing flexible portfolio support
- International funds expanding into US, French, or Australian markets
- Firms looking for equity/revenue share models, not just retainers
Who This ISN'T For
- Funds expecting instant results from broken products (we fix GTM, not product-market fit)
- VCs who want "consultants" not operators (we embed and execute)
- Firms with <5 portfolio companies (not enough leverage for our model)
- Anyone looking for traditional agency services
Geographic Coverage
United States
Premium B2B SaaS market, enterprise buyers, fastest-growing tech ecosystem
France
European expansion gateway, French-language execution for €1B+ market opportunity
Australia
Government-backed innovation programs, institutional adoption focus, APAC market entry
The Portfolio Operator Model
Portfolio Audit (Week 1-2)
- • Assess GTM maturity across all portfolio companies
- • Identify which companies are ready to scale vs need foundation-building
- • Map technical complexity to market positioning gaps
- • Prioritize companies by potential ROI and execution readiness
Embedded Deployment (Week 3-4)
- • Deploy infrastructure across priority portfolio companies
- • Build messaging architecture for complex technical products
- • Establish multi-channel outbound systems
- • Train founders on revenue conversations (not just "pitching")
Execution & Optimization (Month 2-6)
- • Live campaign management and pipeline generation
- • Weekly strategic sync with portfolio founders
- • Real-time optimization based on market response
- • Scale what works, kill what doesn't (operator mentality)
Systematic Leverage (Month 6+)
- • Portfolio-wide GTM playbooks that transfer across companies
- • Shared infrastructure and vendor leverage
- • Cross-portfolio learning and best practice deployment
- • Reduced marginal cost per additional portfolio company
Compensation Models
We structure engagements based on portfolio size, stage, and alignment:
Portfolio Retainer + Equity
- • Monthly retainer for baseline portfolio support
- • Equity stakes (0.10-0.30%) in high-potential companies we embed with
- • 4-year vesting aligned with fund lifecycle
Revenue Share
- • 10-25% of attributed revenue from our GTM systems
- • Performance-based, outcome-aligned
- • Scales with success, de-risks for early-stage companies
Hybrid Portfolio Model
- • Base retainer for fund-level strategic support
- • Per-company activation fees for embedded work
- • Success-based bonuses tied to portfolio company milestones
Custom Structures Available
We've done revenue share, equity, warrants, advisory shares, and hybrid models. What matters is alignment - we win when your portfolio companies win.
Pricing Philosophy
We don't publish pricing because every portfolio is different. A 10-company seed fund has different needs than a 50-company multi-stage fund. We structure deals based on portfolio stage, company readiness, and your fund economics.
What matters: we're expensive compared to agencies, cheap compared to in-house teams, and irreplaceable compared to fractional advisors.
The Technical Fluency Advantage
Why Technical Founders Trust Us
We don't just "do marketing." We understand:
Product-led growth, expansion revenue, net dollar retention (SaaS)
Developer evangelism, API-first GTM, technical documentation (Dev tools)
Enterprise sales cycles, procurement processes, security requirements (B2B)
Technical product positioning and feature-to-benefit translation
Data infrastructure, AI/ML product marketing, deep tech positioning
When your founder says "our distributed architecture enables real-time data synchronization at petabyte scale," we don't nod and smile. We translate it to "Your teams get instant access to accurate data, eliminating 12-hour delays in decision-making" and build GTM around that.
This is why traditional agencies fail with technical products.
Portfolio Success Metrics
We measure success the way you do:
What We Measure
- Portfolio company revenue growth (not vanity metrics)
- Time to first revenue/customer
- CAC reduction and LTV improvement
- Successful exits accelerated by GTM momentum
- Follow-on funding enabled by demonstrated traction
NOT:
- "Brand awareness" or "engagement rates"
- LinkedIn followers or Twitter impressions
- "Qualified leads" that never close
- Dashboards that look good but don't drive outcomes
What VCs Actually Tell Us
"Our founders are brilliant engineers. They can't sell to save their lives."
"We funded the best product in the space. The market doesn't understand why they need it."
"Every portfolio company thinks they're 'too technical' for traditional marketing. They're right. But they still need GTM."
"We hired a CMO for $250K. 18 months later, nothing. We should have embedded operators from Day 1."
"Our technical founders can explain the product to engineers but can't articulate value to buyers."
This is what we solve.
We're not consultants who write decks. We're not agencies who run campaigns. We're operators who build revenue infrastructure and embed with your technical founders until they can run it themselves.
And we structure compensation so we only win when your portfolio wins.
Why Work With Us
Technical Fluency
We speak the language of your technical founders
Multi-Geography
US, French, Australian market execution
Aligned Compensation
Equity, revenue share, hybrid models
Fast Deployment
72-hour start, not 6-week onboarding
Operator Mentality
We build systems, not run campaigns
Portfolio Leverage
Marginal cost decreases as we work across portfolio
B2B SaaS Expertise
Deep understanding of SaaS metrics, PLG, and enterprise sales
Technical Product Marketing
We translate complexity to commercial value
We Don't Just "Support" Your Portfolio.
We Embed and Execute.
Most VC portfolio support is advisory theater. "Here's what you should do." "Have you thought about this?" "Let me introduce you to..."
We show up differently:
We embed as operators. We build the infrastructure. We train the founders. We execute the campaigns. We generate the pipeline. We close the first deals. Then we systematize it so they can scale without us.
This is how operators work. This is how great companies are built.
If you're tired of watching your portfolio companies fumble GTM while the product gets better and better, we should talk.
If you're ready to embed operator-level GTM support across your portfolio instead of hoping your founders "figure it out," we should talk.
If you want compensation structures that align with outcomes instead of retainers that guarantee nothing, we should talk.
Investment
Custom portfolio engagement
Structure
Retainer + equity/revenue share
Timeline
Deploy in 72 hours